The Original
MECA 01
SOLD OUT
DISCOVER
MECA
A MOVEMENT, REVEALED.
Based on an authentic mechanical calibre, MECA is a large-scale tribute to the heart of watchmaking. From the energy of the barrel to the heartbeat of the balance wheel, every component is magnified and animated.
KERIS AR
THE APP THAT MAKES THE MECA READABLE
AN IN-STORE
DEMONSTRATION
TOOL
To accompany the Mechanical Wonders collection, KERIS introduces an immersive AR companion app that reveals what the naked eye cannot see. Designed to extend the physical object, it brings every gesture, wheel, and component to life, directly within the retail space.
KERIS AR is conceived as a mediation and demonstration tool for retailers. It enables sales teams to explain mechanical principles clearly, visually, and interactively, transforming curiosity into understanding. By making the movement readable and explorable, the app supports deeper conversations with customers, reinforces perceived value, and elevates the in-store experience beyond simple display.
“Accompany your customers’ shift from collectors to connoisseurs.”
01
READ THE MOVEMENT
- — Exploded-view slider
- — Hotspots & labels: escapement, gear train, bridges, regulation
- — 360° inspection, at your pace
02
OVERLAY & X-RAY
- — See what’s usually hidden
- — Hands/case overlay to contextualize the caliber
- — Drag-to X-ray reveals internal paths and depth
03
SCALE & FINISHES
- — Place MECA 01 in your space at true scale
- — Zoom from tabletop to window size
- — Try finishes/colors directly on-device